What is Premium SMS

Premium SMS is when mobile subscribers are billed for third party content and services directly on their cell phone bill by their wireless carrier. Revenues are normally roughly split between the content provider and the carrier.

How does Premium SMS Work?

Premium SMS is a highly effective micro-payment solution because it is seamless from the mobile end users’ perspective. Mobile subscribers are required to double-opt-in as part of the transaction process and text message. Asked if they want to subscribe or download content or services for a specific price requiring confirmation with Yes or No, they are then asked again for another round of Yes or No confirmation - thus the term “double opt-in”. The regular billing cycle is based on a calendar month and payment of premium rate revenue is normally made within 45-60 days.

Market Opportunities

• Provides instant access to direct bill anybody with a cell phone
• Opens up endless possibilities for content providers, brands, and marketers

Market Challenges

• Global wireless carriers have adopted stringent guidelines and processes to avoid fraud
• Pricing structure is often inflexible

Using CellTrust Premium SMS

Turn-key, commercial-grade CellTrust Premium SMS is ready to roll out on several pre-approved short codes without long regulatory delays. A double-opt-in module is built in for ease of use and regulatory compliance. Broadcast real-time content to large numbers of mobile subscribers, including text, audio, video, images, J2ME/BREW apps, Flashlite, and voice calls (either text-to-speech or pre-recorded) directly to your customers’ mobiles with complete double opt-in capability and mobile billing through carriers (pre-approved for ringtones in the USA). Content can be sent to individual phone numbers, or keywords, or groups of keywords. Multimedia content can be uploaded and triggered or scheduled for later download via our WAP tools.

CellTrust Premium SMS Benefits

• Maximum carrier outpayment rates
• Pre-approved short codes eliminating long regulatory delays
• Real-time transaction tracking and reporting tools
• Built-in Fail/retry logic to maximize(success-to-billing ratio)
• Dedicated carrier relations management for complex carrier approvals