CellTrust Secure Mobile Marketing Solution

CellTrust’s Secure Mobile Marketing Solution opens up new opportunities for the dynamic marketing organisation and is designed to easily integrate to your existing CRM system. Fully scalable with SMS, SecureSMS and SecureWallet, the CellTrust Secure Mobile Marketing Solution is available in a Hosted, White Label or Enterprise format supported by CellTrust’s world-class Mobile Strategy Advisory, Educational and Professional Services.
 

What’s security got to do with it? As active members of the Mobile Marketing Association, CellTrust have helped to develop the best practice guidelines for mobile marketing and advertising. We believe the mobile channel will soon out pace all others in terms of growth as the mobile device becomes the definitive personal communication tool. The marketer will soon be tasked with developing strategies to establish a relationship with the customer via the mobile phone.

While there are many basic mobile campaigns out there and a significant volume of mobile content available, the real opportunities are in providing long term, value-added information and services to an existing customer base, while creating a true two-way exchange. This is where Secure Mobile Marketing comes in.

Piggy-backing marketing campaigns and messages on the back of relevant and possibly confidential information or services will prove to be a key differentiation and driver within the space. The CellTrust Secure Mobile Marketing Solution creates a trusted environment within which the marketer can transmit relevant and possibly sensitive but valuable information to their customers to engage them in a two-way exchange.

Sean Moshir, CEO, CellTrust on SecureSMS Marketing

The mobile channel will prove to be one of the most significant in terms of market intelligence and customer behaviour profiling. CellTrust SecureSMS provides a definitive baseline for benchmarking campaign reach and effectiveness, whereas SMS is unpredictable as there is no confirmation that the recipient ever received the message. CellTrust SecureSMS also provides the exact time to the second as to when the message was received, opened or deleted thus providing the marketer with a goldmine of information regarding campaign effectiveness and mobile customer relationship management.

CellTrust chose the ubiquity and familiarity of SMS upon which to base its Secure Mobile Marketing Solution. When combined with the CellTrust SecureSMS Gateway to over 218 countries and over 700 carriers it provides an extremely secure, easy-to-use, and cost-effective bridge to customers as they travel around the globe. SecureSMS makes two-way mobile communication between the customer and the marketing organisation meaningful and measurable. Customers understand that the greatest care was taken to provide them with value-added services and exchange via the mobile device.

CellTrust Secure Mobile Marketing Solution Benefits & Features

• Ability to transmit relevant and confidential information securely
• Provides transparent, documented reporting for ROI and CRM analysis
• SecureSMS Gateway is multi-modal, i.e. SMS, SecureSMS, Email and Voice
• Fully scalable and customisable in Hosted, White Label or Enterprise formats
• Easily integrates to most CRM solutions
• Highly secure AES encryption, end-to-end privacy and remote wipe
• Ubiquity and broad based user acceptance of SMS and now SecureSMS
• Speed, intelligence and security that only a SecureSMS Gateway/SecureWallet can offer
• Reach 90% of the world’s phones with multiple platform certified SecureSMS
• Immediate access to over 218 countries and over 700 carriers helps you reach your customers wherever they are
• World class mobile strategy advisory available

Contact Us to speak with a member of the CellTrust Mobile Strategy Advisory Team.